Strategy By Industry

While we have created a streamline content creation process with the 100 Post System, we still personalize the strategy of how to best leverage your social media based on your business needs, industry, marketing plan, and target audience.

Here are a few examples from our most commonly served industries.

Real Estate, Mortgage, Lending

Real Estate, Mortgage, and Lending Industries

Blocks you need to overcome to reach new clients

A highly competitive field that is often over saturated
Needing to have a brand that appeals to everyone while also standing out as unique
The current market can be volatile, and both buyers and sellers are on the edge
When looking for potential clients you must be both hyper-localized and reach clients from other areas moving into your area
Zero time to create content, as you are a very customer service-based industry, you need the bulk of your time to be focused on clients and prospective clients

How you use each platform

LinkedIn: Grow your referral network
Instagram / Facebook: Share new listings and trends, often in photos or graphic-based posts
TikTok: Video content about new listings, industry trends, and decorating ideas
YouTube: Share videos of walk-throughs of listings, tours of neighborhoods, community highlights, and your industry trends
Pinterest: Repurpose your graphics on decorating trends you love, industry updates, and seller or buy tips
Twitter: If you're on Twitter, you are likely repurposing other content, and liking/retweeting local chamber tweets, and industry news

Strategies to improve your reach and your ROI

(please note that these are general strategies, we would personalize a strategy for your business)

Tag your location in every post, video, and blog article, ensuring when your area is searched, your content comes up
Tag and share from your referral network
Create the walk-through videos as you are, but add a weekly fast round-up of current listings or trends
You know your personal brand IS your business brand, lean into being the same energy online that you would be in an in-person consultation with a prospective client.
SEO your content themes to match what people in your area are searching for
Do co-videos and/or co-live videos with an industry partner - keep this fresh, consider not setting behind desks when filming these, step out to a local restaurant (who you will also tag in the post)
Don't wait for a sales call to highlight why people should choose you - tackle the top blocks people raise in your consultations within your content

How to apply the 100 Post Package

Often we have professionals in your industry create a series of videos on trends and education around what buyers and/or sellers need to know to get started - this gives us 30 minutes of video to start with.
Then we ask you to take a week and record one video a day that covers the other material we have strategized for you so we can have video content that really shows your knowledge, the area that you serve, and up-to-date information on the markets.
We then take your videos and create a YouTube series addressing FAQs and trends of the industry.
We create a few more YouTube videos that link together the more causal clips you sent
From there we create your Tik Toks and Reels
We turn each YouTube video into blog articles that we SEO for search as well
Taking your top points we create graphics and posts
We then schedule it all to auto-drip throughout the month

Coaches & Consultants

As a coach or consultant, you bring a wealth of experience and knowledge to the table. Balancing awareness of how you help your clients with building a community around your brand, giving a sense of what it is you do, without giving it all away - requires a very sophisticated social media strategy.

Blocks you may run into when looking for new clients

These can be very crowded industries, making it hard to grow your reach
Working with existing clients needs to be the priority, making it hard to find the time and energy to create your marketing content
Needing a clear message throughout your content that sets you apart, and defines how your solution is unique
Deciding on WHAT to create as your content, how to talk to your audience, what is or is not working... is often a daily stress for coaches and consultants
Balancing content that agitates with positive content that inspires can be very tricky
Keeping your offer front of mind while your content centers on service

How you use each platform

LinkedIn: Connecting with potential clients and growing your referral network
Instagram / Facebook: Your photo and graphic posts may regularly include long captions, almost short blog articles, where you're showing your knowledge and how you deeply understand your target audience
TikTok: Videos speaking to your audience on tips, insights, mindset, and educating about your services
YouTube: Not all coaches and consultants use YouTube, focusing on short-form video instead, others use YouTube for their webinars and masterclass content, giving a taste of the work they do
Pinterest: Driving traffic to your website and blog
Twitter: If you're on Twitter, you are likely repurposing content from other platforms

Strategies to improve your reach and your ROI

(please note that these are general strategies, we would personalize a strategy for your business)

As a coach or consultant, you have an advantage over other industries in that you have the space to really dig in and test a lot of messaging, video style, graphic design options, and play with your brand until you hit upon something that really resonates with your audience - take advantage of this and test ferociously. If you're uncomfortable testing on an established profile, do so on a secondary platform
Have a very clear customer journey - both in terms of people going from your socials to clients, and the journey you lead them through in your work together
Research SEO for your niche and phrase all of your hooks and caption to match
Clean up your hashtags - I have a lot of coaches and consultants come to me that have been using generally trending hashtags vs hashtags that relate to their target audience and their video content. You're content will perform better the more you connect with your target audience, versus a random audience who liked or followed because of a video or two

How to apply the 100 Post Package

There are endless options for how to leverage 100 posts for the most high-converting strategy for you! Here are a few ideas.

Launch your podcast, online course, membership, or new program with all of the sales and engaging content that you need!
Leverage your existing content - such as your masterclass, webinar, podcast, or online course for us to pull content from
Position & Platform - We can interview you on a zoom call and use the footage for your Tik Toks and Reels as well as a compelling YouTube video (that can also be embedded on your website) - really positioning you as an expert and giving you a clear platform and brand voice
Content Pillars - You can film clips of content - all of your short-form video - for us to edit, filter, add music and captions, and then create your graphics and blogs from the larger overarching themes you cover in your clips

Podcast & YouTube Shows

Service Based Businesses

We've worked with therapists, personal trainers, designers, business strategists, doulas, rental property managers, and event planners.

As a service-based business creating your marketing content is always second to serving your clients.

1-hour of your time = all of your content

A highly competitive field that is often over saturated
Needing to have a brand that appeals to everyone while also standing out as unique
The current market can be volatile, and both buyers and sellers are on the edge
When looking for potential clients you must be both hyper-localized and reach clients from other areas moving into your area
Zero time to create content, as you are a very customer service-based industry, you need the bulk of your time to be focused on clients and prospective clients

How you use each platform

LinkedIn: Grow your referral network
Instagram / Facebook: Share new listings and trends, often in photos or graphic-based posts
TikTok: Video content about new listings, industry trends, and decorating ideas
YouTube: Share videos of walk-throughs of listings, tours of neighborhoods, community highlights, and your industry trends
Pinterest: Repurpose your graphics on decorating trends you love, industry updates, and seller or buy tips
Twitter: If you're on Twitter, you are likely repurposing other content, and liking/retweeting local chamber tweets, and industry news

Strategies to improve your reach and your ROI

(please note that these are general strategies, we would personalize a strategy for your business)

Tag your location in every post, video, and blog article, ensuring when your area is searched, your content comes up
Tag and share from your referral network
Create the walk-through videos as you are, but add a weekly fast round-up of current listings or trends
You know your personal brand IS your business brand, lean into being the same energy online that you would be in an in-person consultation with a prospective client.
SEO your content themes to match what people in your area are searching for
Do co-videos and/or co-live videos with an industry partner - keep this fresh, consider not setting behind desks when filming these, step out to a local restaurant (who you will also tag in the post)
Don't wait for a sales call to highlight why people should choose you - tackle the top blocks people raise in your consultations within your content

How to apply the 100 Post Package

Often we have professionals in your industry create a series of videos on trends and education around what buyers and/or sellers need to know to get started - this gives us 30 minutes of video to start with.
Then we ask you to take a week and record one video a day that covers the other material we have strategized for you so we can have video content that really shows your knowledge, the area that you serve, and up-to-date information on the markets.
We then take your videos and create a YouTube series addressing FAQs and trends of the industry.
We create a few more YouTube videos that link together the more causal clips you sent
From there we create your Tik Toks and Reels
We turn each YouTube video into blog articles that we SEO for search as well
Taking your top points we create graphics and posts
We then schedule it all to auto-drip throughout the month

We Work With All Industries

Here are a few of our current client's industries

START YOUR 100 POST PACK TODAY

THE PROCESS

Watch Jasmine make 100 posts for our client Tisha by pulling existing content from her YouTube show.

Start Today

OUR VALUES

Be unapologetically you.

When creating content for businesses, we want to amplify what makes each business unique and authentic. We do not create strategies, content, or messaging that is standardized, or manipulative in any form. Oftentimes, what makes you unique is what attracts your target client!

Flexibility supports business growth.

We've made the conscious choice to not make our 100 Post Package a required recurring payment. You can book one package every month or every few months, as works best for your needs. There is no auto-renew and no pressure to do so. We understand that each business uses the 100 Post Package in a way that best suits their business growth, and our top priority is to support you. (if you want to save your spot on our calendar, you do have the option to book multiple packages)

No sales calls.

We don't have a sales script we use on calls, no sales team, and no cold calls. We'd much rather spend the time on our meet-and-chat calls getting to know you and hearing a bit about your business than trying to manipulate a conversation into a sale.

Empowering you through access to information.

We want to make sure you fully understand how to get the most leverage from your social media. This is why we do in-depth monthly reporting, offer a free social media course with your purchase, and send recordings of all of our calls so you can ask all the questions you have and always have access to the answers.

Start Your 100 Posts Today

I was underutilizing my LinkedIn connections by not regularly engaging on the platform. I hadn't seen results and didn't understand the value of video and daily posts. In an economic downturn, we are now exceeding our sales goal due to our online engagement.

____ James (Mortgage Broker)

I knew what I needed to do for daily videos and weekly blogs, but I can't run my business, serve my clients, and create Tik Toks. Very thankful for Jasmine and her team!

Strategy By Industry

Here are a few examples from our most commonly served industries.

Real Estate, Mortgage, Lending

Real Estate, Mortgage, and Lending Industries

Coaches & Consultants

Coaches & Consultants

Podcast & YouTube Shows

Podcasts & YouTube Shows

Service Based Businesses

Service Based Businesses

We Work With All Industries

THE PROCESS

OUR VALUES

I was underutilizing my LinkedIn connections by not regularly engaging on the platform. I hadn't seen results and didn't understand the value of video and daily posts. In an economic downturn, we are now exceeding our sales goal due to our online engagement.

____ James (Mortgage Broker)

I knew what I needed to do for daily videos and weekly blogs, but I can't run my business, serve my clients, and create Tik Toks. Very thankful for Jasmine and her team!

____ Marilyn (Small Business Owner)

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